Telling tales for
two decades.
I specialise in creating content for forward thinking brands, and have experience in working with organisations of varied shapes and sizes, in lots of different sectors. Over the years, I’ve written everything from data reports and designer profiles to press releases and legal documentation.
My style and tone vary depending on the brand and message, with a personal preference for economical writing as a result of my digital background (and eternal love for George Orwell). Thanks to my extensive tech experience, I also know how to translate complicated subjects into plain English and turn even the driest copy into engaging content.
My story
When I was 15, I picked up a school prize for a still life (I’m equal parts writer and painter). After the Deputy Headmaster called out my name to collect the spoils during a special assembly, he publicly mused that I always have a lot to say for myself, and such a skill would no doubt serve me well as I became an adult. He was not wrong, even if it was a back-handed compliment.
The ability to quickly get my point across is something I’m proud of, and when I eventually became a writer, I realised that I could also convey messages on behalf of others. I’m not just very good at it, I really enjoy it too, so the decision to pursue a writing career was an easy one. For me, writing is like solving a puzzle - you already have all of the words, you just need to figure out the tone, the rhythm, and the order.
After graduating from Surrey Institute of Art & Design at the turn of the century, I hit the ground running as a content writer for a London-based publisher, creating daily articles for the UK’s first online fashion magazine, and writing regular news for the old school retail giant, Arcadia. Many catwalk shows later, I moved on to co-direct a small design and marketing agency in the North East, producing text for a wide range of ethical businesses.
In 2009 I joined Visualsoft - the UK’s leading eCommerce ecosystem. I set up its first Brand team, and after documenting the vast functionality of its online retail platform, my career pivoted when I established its R&D department to focus on product. All the while, I was still writing content - blogs, think pieces, show and tells, feature overviews, training guides, job descriptions, procedures, and contextual support - and at the beginning of 2021, I made the move to write on a full-time basis, only this time, as a freelancer.
Since then, I’ve worked with some brilliant brands across the UK, including tech companies, digital agencies, luxury retailers, and builders merchants, and you can see a sample of recent projects in my portfolio.
For a more detailed overview of my career history, head over to my LinkedIn profile.
How I work
Working with a freelance writer can be a new experience for many, so I’ve outlined my process below to give you an idea of the main steps. I’m happy to adapt where possible, so just let me know if you have specific requirements.
Step 1: We agree what bits of work you'd like me to do, along with a cost and a deadline, and where possible you provide me with any company-specific info I may need (I can research the rest).
Step 2: I put together a first draft and send it over to you (usually as a Google Doc, but if you need it in an alternative format, just let me know).
Step 3: Covered within the cost of the work, I'm happy to make two rounds of changes.
Step 4: Once the final text is signed off, I'll send you an invoice (usually with a 30 day payment term).
Got a question or need a quote? Drop me an email: hello@sarahlouisetaylor.co.uk